Having been converted from a base for the Williams F1 team’s Le Mans project in 2002, its Conference Centre now offers ‘a modern and creative environment’ for in-house activities, as well as for events and conferences for external companies.

Equipped with Sennheiser’s new TeamConnect conferencing system, the centre hosts a unique event every race day, where Williams’ drivers and senior team personnel call in to talk to an audience of VIP listeners.

With the initial introduction made by Sennheiser Project Manager Phil Cummings and additional input from Market Development Manager and TeamConnect ambassador Nick Pemberton, Sennheiser UK addressed Williams’ requirement for a system that would bring its racing action close to its guests with speed and reliability.

‘Williams set us a real challenge,’ Pemberton says. ‘Not only did we have to provide a teleconference system that allows drivers to call in during race days, but also integrate this into a large presentation space which already features a multiple Sennheiser G3 radio mic system. In addition, it had to work with a variety of other communication methods, including mobile phone and videoconferencing.’

Accommodating an audience of up to 150 people, the system allows audience members to speak directly to the drivers and presenters, with TeamConnect handling feedback and echo cancellation with high-quality processing.

‘The system installed in our auditorium integrates well with pre-installed kit and, with the ability to “drive” the system via iPad, makes it simple to use,’ says Williams’ A/V technician, Jonathan Tirrill. ‘The iPad app allows me to dial in, receive calls and change presets quickly and effectively. The TeamConnect system connected simply to our IP network enabling an instant iPad control line. These were simple plug-and-play operations.

‘Also, the system allows me to connect multiple sources into the system, such as my wireless lapel and handheld microphones, or even PC sound via the Team Centre Combox, the Combox allowing connection via USB, freeing up more mic inputs.

‘We use the system predominantly for our race day events, where guests come to experience Williams’ hospitality and enjoy the race. Part of the day includes a live telephone link up with one of our drivers before the race. It is vitally important that the clarity of the sound, for both driver and audience alike, is perfect, as the drivers’ time pre-race is extremely precious and the audience wants to hear every word. The TeamConnect system enables this to happen perfectly, every time.’

‘As a Formula One team and advanced engineering company, Williams relies on state-of-the art technology to keep us ahead of the game,’ says Williams Formula One Head of Marketing, Chris Murray. ‘Our Conference Centre is no different, and we pride ourselves on offering clients an ideal space to do business. Thanks to Sennheiser’s TeamConnect solution, we can offer our customers the very latest audio conferencing technology that is seamlessly integrated and hassle free.’

More: www.sennheiser.com