Prase Engineering has been named exclusive Shure/DIS distributor in the country. A long-time distributor of DIS conferencing products for Italy. Current distributor, Sisme SpA Shure, will continue representing the line until 15 January 2014, with the changeover set for 16 January.

Located in Venice, Italy, Prase Engineering is one of the leading audio distributors in Southern Europe. ‘Prase Engineering is a well-established and highly-respected distributor in the market,’ says Shure EMEA General Manager of Sales, Ron Marchant. ‘The company’s business focus and strengths align well to our strategy in the country, and position us well for future growth, in particular, in the system integration market.

‘Naturally the decision to change distribution after such a long, fruitful partnership is difficult. Sisme has been our trusted partner in the Italian market for 50 years and we’d like to sincerely thank their organisation for their dedication and commitment to growing the Shure brand.’

‘The addition of Shure’s broad product portfolio complements and significantly strengthens our current audio portfolio allowing us to offer an even wider range of innovative, value-added audio solutions to the system integration, pro audio and retail markets,’ says Ennio Prase, CEO of Prase Engineering.