Loud Technologies has announced that BMI Limited will act as its distributor for Mackie, Ampeg and Crate in Benelux. ‘BMI has a long history in the MI industry and with their expertise they are well positioned to advance our brands in their market,’ says Tony Williams, EMEA Director of Sales.

‘Ampeg and Mackie already have a strong and loyal dealer and user base in the Benelux region, and BMI will build on this success by delivering improved local stock availability, excellent in-market sales, technical support, and elevated levels of marketing and brand awareness. An improved level of French and Dutch language-based marketing provided by BMI will lead to sales growth and improved consumer awareness.’

‘We are looking forward to a strong and long lasting partnership,’ says Karel Landman, BMI CEO and owner. ‘We will focus on building these brands in local markets and growing their online presence. We have been in business since 1969 and this feels like being reunited with old friends. Brands like Ampeg and Crate are coming home and bring a new friend Mackie with them.’