‘Many companies are so pre-occupied with maintaining sales, they miss the chance to develop the more challenging but rewarding markets,’ says Chris Hollebone, the man behind a new venture that will appeal to any company wishing to improve sales results in specific markets or territories.
Coming from 30 years’ experience in selling and marketing professional audio, Pro-Sales-Solutions offers a bespoke service according to specific clients’ needs, but with the primary objective of leverage contacts and market knowledge to increase sales in countries within Europe, the Middle East and Africa. ‘Understanding these markets and having existing relationships avoids wasted time and costly mistakes,’ Hollebone maintains. ‘Growth is not easy to achieve in most mature markets partly because of the financial insecurities, but also because customers have already made the transition from analogue to digital and from SD to HD. Focusing on countries where these changes have only recently started and in economies that may not be so affected by the downturn makes perfect sense.’
The service is likely to be particularly attractive to smaller companies without sufficient resources to devote to developing markets. However, it has relevance to any organisation experiencing patchy results and under-performing resellers or distributors.
With recent experience of Russia, CIS, Eastern Europe and surrounding areas, Hollebone has worked throughout Europe for many years with a series of major manufacturers, including Sony Broadcast & Professional, Timeline, DTS, Harrison and Euphonix. ‘Those former countries require a different approach but offer huge growth potential if the right partners are located, or appropriate marketing activities are undertaken,’ he says. ‘The attraction of the service for the client is that the cost is minimised because the fees are commission based and expenses are shared between multiple clients.’
A portfolio of complementary products and companies is being assembled – incuding audio, video and crossover, but all relevant to broadcast, postproduction, film or music recording. The official launch of Pro-Sales-Solutions will be at IBC, with the website going live in September.
More: www.pro-sales-solutions.com
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