Alto Professional has appointed Trimac PPL as its exclusive distributor for India.

Based in Delhi, Trimac offers an established dealer network and a high level of customer service, and promises ‘to provide significant marketing investment into growing the Alto Pro brand’.

The company’s initial focus will be to introduce the Alto Professional Truesonic range to India. Trimac is also working on a number of new product launches for later in the year, including the Live Series performance mixers, Stealth Wireless system for active loudspeakers and the Black Series active live sound loudspeaker line.

‘We are growing rapidly, and in different directions, so we had to find a financially solid and motivated distributor that could represent the brand across all the MI, PA, and installation markets,’ says Alto Pro EMEAI Sales Manager, Jesse Hagenbeek. ‘Trimac have the right kind of dealer network and support team that we look for, with exclusive distribution partners.’

‘Alto Professional has is a powerful and reliable product range, and we know how to access the different markets and users here in India,’ says Trimac Director, Ravi Agarwal. ‘Plus, we already have an excellent trading relationship with in Music Brands’ team from distributing M-Audio, and feel confident about their business strategies, pricing, after sales service, and general support.’

Trimac will be showing the Alto Professional range at Palm Expo 2013 in Mumbai (Hall 1; Booth H20-27).