DPA Microphones is consolidating its presence in Asia with the opening of a new regional office in Hong Kong.

The new venture will be headed by Ken Kimura, DPA’s General Manager for the APAC region, and will provide a hub for sales, marketing and after-sales service. It will also enable the company to expand its sales network and develop new market sectors.

‘Establishing an office in Hong Kong makes sound economic and geographic sense,’ says Kimura, who was previously based in Shanghai. ’By basing our office here, we can significantly expand our reach as well as visibility within the entire region and thereby aim our ambitions much higher.

‘The breadth and depth of our product range gives us plenty of scope to develop our customer base around the world,’ Kimura adds. ‘The APAC region is no exception – there are many applications for our technology that have yet to be exploited and our aim is to be highly visible so that we can make the most of these new business opportunities.’

During the last trading year, DPA’s sales have been on the increase in virtually every APAC country with some showing growth as high as 40 per cent. This success has been achieved by developing partnerships with its distributors and dealers so that they can fully support their customers.

‘The increased consciousness of good quality in the Asia markets, combined with our ability to develop fantastic products, has resulted in our huge success in this region,’ says CEO, Christian Poulsen . ’To follow up on this, we take the next step by establishing this new office to support our sales partners even more and encourage their commitment to the brand. This support has been delivered in a variety of ways, including listening to our partners’ needs and implementing specific activities such as customer events.’

DPA plans to supplement its existing team in Hong Kong with new sales staff and invites suitable candidates to come forward.