Renkus-Heinz has named a new distributor for France and North Africa.
Based in Paris, SoundCo has taken on distribution of Renkus-Heinz products in the French market as well Algeria, Morocco and Tunisia, on a non-exclusive basis. The company across the entertainment technology business, including live sound/PA rental, MI (including both online and retail outlets), installation and system integration, and broadcast.
The company also handles direct import and distribution of pro audio products, the exclusive distributor for France for Lewitt Microphones, ESI Audio, M Pro Audio, Violet Audio and DVK Technologies.
Its customers include rental and service providers in the performing arts, corporate and events sectors; integrators and installers; recording studios; broadcast; distributors (direct sales stores and online) and specifiers and end-users, including engineers and sound technicians, set designers and stage managers.
SoundCo's key people are Martin Broucqsault, who holds a postgraduate degree in Marketing Management from top business school ESDES Lyon, and a former sales agent for SCV Audio (Harman Pro French distributor) and EVI Audio, dealing with Electro-Voice, Dynacord, Midas and Klark-Teknik. He has strong experience with PA and rental companies and his combined skills provide marketing and sales strategies for the different markets of the pro audio business.
Jérôme Hardy holds a graduate degree in Electronics Applications. A former sales agent for Cineco (the French distributor for Shure, Apex, Symetrix, Celestion and QSC), and SCV Audio (French distributor for the Harman Pro Group and Native Instruments, Merging and NTI), and was product manager for Audio-Technica.
‘We believe their deep knowledge of the French market, their enthusiasm and their broad customer base will strengthen the Renkus-Heinz brand in the country and enable us to grow into new markets,’ says Håkan Sjöö, Renkus-Heinz European Sales Manager.
More: www.renkus-heinz.com
