Describing the Middle East as one of its most important markets, pro audio manufacturer and supplier Canford has established a sales office in Dubai.
The new base will provide local support to the regional industry, as well as the East and North African markets.
‘Canford has been operating within the region very successfully for more than 20 years,’ says Canford CEO, Leif Friestad. ‘Most of our top ten export markets are in the Middle East. Our products already form the core infrastructure of some of the region’s major projects such as the Education City in Doha and the television centre in Riyadh. Opening this office reflects our continued commitment to our partners in the region and enables us to react even more quickly to their needs. It also gets around practical issues like the time difference, we can respond there and then.’
Canford is also viewing the venture as a move towards the Indian Subcontinent.
More: www.canford.co.uk
