What's Wrong With Interactive TV and Why It's About to Change. Interactive technology provider never.no Product Manager James Neufeld will explain all on 22 June at BroadcastAsia in Singapore.
Scheduled for 3pm, Neufeld's talk will consider the whys of old and new interactive TV, as well as the use of mobile devices, tablets and social media to create a ‘unified immersive television experience’.
In addition, he will present case studies that illustrate both the technical and conceptual aspects of next-generation interactive television and two-screen companion applications.
Nielsen and other reputable research firms are reporting an increased amount of multitasking and social activity around TV – a rapidly growing trend that broadcasters and content creators should not ignore.
