SSE Audio Group and parent company Solotech have announced a new UK organisational structure aligned with Solotech’s global structure bringing SSE Audio, Wigwam, Capital Sound and BCS Audio under joint leadership of Managing Directors Alex Penn and Spencer Beard as the Solotech UK Group.

Former SSE Audio Sales Director Alex Penn will lead the Sales and Systems Integration (sales and installations) operations, while former Wigwam MD Beard, will lead the Live Productions (hire) operations of the UK group. The move will see both Penn and Beard integrated into Solotech’s global senior management team. After 43 years leading SSE Audio, founder John Penn, remains within the Solotech UK structure as Strategic Advisor, helping to deliver Solotech’s global and local vision.

‘After all these years steering the SSE ship, the time has come for me to reduce my day-to-day role in the active management of the business,’ John Penn says. ‘With this new role I can help the group to take the next steps in its development and I’m really pleased that Spencer and Alex are taking on the leadership of our ever-expanding Solotech UK group.’

A number of additional appointments have been made to strengthen the leadership team on a national basis, including a UK Group Sales Manager, a UK Group Integration Manager, a UK Group Operations Manager and a Business Development Manager. ‘These changes are designed to unify the Solotech UK operations across the board,’ Alex Penn explains. ‘A strengthened middle management team will help us to manage continuing growth across multiple locations, while leveraging the strength of the brands we represent. It will also offer further opportunities for all members of our teams.’

‘All new appointments have been made internally from the existing management of SSE Audio, Wigwam, Capital Sound and BCS Audio’, Beard adds.

‘To round out this unified approach, we have aligned all our UK brand identities to the Solotech brand image, with more integrated logos that incorporate features of each brand combined with the inclusion of A Solotech Company statement, fully establishing Solotech’s footprint in the UK,’ notes Martin Tremblay, President and CEO of Solotech. ‘However, there is still a clear commitment to retain the brands of SSE Audio, Wigwam, Capital Sound and the recently acquired BCS Audio, in their various markets as we believe that our distinctive UK brands should continue to deliver to their respective client bases.’

Taking effect from 1 January 2020, the Solotech UK group aims to provide greater support to each of the UK brands, at a global level as fully integrated in the Solotech structure, at the national level by sharing resources and services between the UK brands and at the local level by working closely with and being responsive to clients. ‘This structure evolution is aligned with our strategic goals, but ultimately reconfirms that our clients are at the heart of our focus. I look forward to what’s to come for the Solotech UK group as well as Solotech worldwide,’ Tremblaysays.