Loud Audio has appointed Holmusic Group as its new distributor partner in Italy. Under the new agreement, Holmusic’s Adagio Italia division will handle sales, marketing, distribution, and customer service for the Mackie brand in Italy.

‘For nearly 30 Years, Holmusic Group’s Letusa division in Spain has been an outstanding distribution partner for Mackie,’ says Loud Director of Sales, EMEA, Tony Williams. ‘I am delighted that we are able to expand this winning formula into Italy. With the recent expansion of the Mackie product range and Adagio Italia’s marketing and logistic capabilities, our brand presence in this important market will develop strongly during 2019.’

‘We are proud to be expanding Mackie distribution into Italy,’ adds Holmusic CEO, Daniel Alorda Derksen, ‘Holmusic’s Letusa division has enjoyed a long and successful partnership with Mackie, and we were proud to be awarded Distributor of the Year for 2017 at last year’s Namm show. At Holmusic, we have always worked to adapt our approach to the changing marketplace, and we are confident we will be able to fully embrace Mackie’s future growth and innovation. We value our strong partnership with Mackie, and look forward to a strong and mutually successful relationship.’

Adagio’s Michele Palladino and Maurizio Curto will oversee operations in Italy: ‘We are thrilled to have this great opportunity,’ Palladino says. ‘Mackie is a brand that has always stood out for its high technological content, creating products characterised by great quality and fantastic design.’