Powersoft has named Erikson Audio its distributor for Canada, raising its presence in the territory and adding warehousing and servicing.

A division of JAM Industries, Erikson Audio has distributed professional audio equipment across the Canada market for more than 25 years, and counts Audio-Technica, PreSonus, Symetrix, RME and Tascam among the brands in its portfolio. With an office and warehouse in the Montreal area, a team of sales reps and product specialists serve consultants, dealers and systems integrators across the country.

‘We are very selective when it comes to taking on new business, but by looking at Powersoft’s leadership position in amplifier technology and seeing the growth potential ahead, it was easy to imagine Powersoft being a strong complement to our existing line-card,’ says Erikson Audio SVP, Jeff Carman. ‘We’ve always been well aware of Powersoft’s reputation as a leader in high-power, energy-efficient pro-audio amplifier platforms and are excited to partner with them to bring the Powersoft portfolio to a wider audience across Canada.’

‘Through this new agreement, we are excited to develop and grow our Canadian user base,’ says Powersoft Rack Amp Sales Manager, Fabrizio Romano Bolzoni. ‘Erikson Audio’s well-educated and devoted sales reps have their finger on the pulse of the Canadian pro-audio market, and we look forward to working with their team as it becomes a key player in expanding Powersoft’s footprint.’

The distribution agreement will bring Powersoft closer to its customers and the Canada market as a whole. Also, pricing will now be quoted in Canadian dollars, helping bring price stability to integrators working on long-term design jobs and minimising the risk of currency fluctuations.

‘Powersoft’s recent success around the globe has not yet materialised to the same degree in Canada,’ Carman says. ‘We know with a deep investment in educating our local market as to Powersoft’s value proposition, this success will follow in Canada as well.

‘Our initial focus will be targeting rental companies, systems integrators, educational institutions and houses of worship, however we see longer-term opportunities in many different verticals – whether that’s theatres, stadiums, nightclubs or hotels. All amplifier customers are looking for the same thing: value and reliability. Initial investment costs are not necessarily the deciding factor as more and more emphasis is put on seeking out efficient amplifiers, which result in energy savings over the long term. This is becoming an important issue in our market, and Powersoft meets this criterion.’