Alcons Audio has appointed Elit Light/Sound Technologies as its representative for Turkey.

The present-day entertainment industry in Turkey embraces music, drama, cinema, dance and sport, with sound systems also required for mosques, hotels, corporate clients and broadcast studios. Based in Besiktas, Istanbul, Elit has been delivering the highest levels of service to a wide range of these customers since 2001.

‘From the beginning we distributed the best products and, in Alcons, we found exactly the kind of quality that we are always looking for,’ says Elit’s Emre Defne. ‘Alcons is a great solution for all kind of projects where optimum sound is needed and, with a great product, it’s much easier to attract the interest of customers.

‘Alcons’ after-sales service and support is another very important factor, because we do our best to provide great support to our clients,’ he continues. ‘To do this, we need to have the same level of service from the manufacturer. We want to work with manufacturers as part of the family, and Alcons service is as good as its products.’

‘Elit has a proven track record in representing top quality audio brands in the Turkish market and has become a highly-respected name,’ says Alcons Audio co-founder Tom Back. ‘This has been achieved by developing long-term customer relationships, commitment to the market and by its staff putting their reputations behind the company. These are exactly the essential qualities that Alcons is looking for.

‘Our pro-ribbon systems have a story to tell, so they need to be presented by a reputable company to convincingly demonstrate the “Alcons difference” to quality-conscious clients.’

‘Bringing a relative new brand – and technology – to a market like Turkey requires teamwork between the manufacturer and the representing company, which obviously goes far beyond shifting boxes. Emre and his team are the ideal people to increase further awareness and penetration of Alcons in the Turkish market.’