DPA Microphones has appointed Acoustic & Lighting Systems to handle distribution of its full product range in Singapore and Thailand. Additionally has appointed Arcadia Tech as a direct dealer addressing the live, PA and MI markets in Singapore.
Headquartered in Malaysia and with offices in Singapore, Indonesia and Thailand, Acoustic & Lighting Systems (A&L) is among the most prominent Audio Visual and Lighting companies in Southeast Asia. Established in 1993 as a live sound company, A&L has expanded over the years to encompass broadcast and, more recently, the corporate A/V sector where it sees plenty of potential for growth.
Eugene Yeo, the Singapore-based General Manager of A&L, believes DPA has great potential in the region because its high quality product range covers so many different market sectors – from live sound and theatre, to broadcast, recording, film, installation, house of worship and the corporate market. ‘We strive to work with brands that can add value to our own brand portfolio, but also to the general pro audio community,’ he says. ‘As a company with a strong heritage and unique technology, DPA has definitely created a distinctive brand identity in the market. Furthermore, it also offers discreet solutions to a wide range of end-users, whose demand for high quality microphone products is growing all the time.’
Yeo adds that this is the first time A&L Singapore and Thailand have worked with a major microphone manufacturer and both teams are looking forward to promote the DPA product range and the latest microphone techniques. ‘The support of DPA’s Hong Kong office, together with our own expertise and understanding of local culture, will enable us to take the DPA brand for a new height in our areas,’ he says. ‘A&L actively participates in local pro audio events and exhibitions such as Broadcast Asia, where we will definitely showcase DPA. We have also invested in demo kits so that we can showcase directly to clients at their preferred venues.’
‘DPA has long been a standard to look up to when purchasing microphones and with today’s requirement for content,’ says Arcadia Tech MD, Ron Koh. ‘Quality audio products such as DPA are always going to be in demand from independent content creators who are always looking to get their hands on the latest professional tools and upgrades.’
‘We are excited to have both companies looking after DPA and are confident this move will benefit more professional users in the regional audio community as our upgraded mics with the Core by DPA Technology is being introduced in both territories,’ says Ken Kimura, Managing Director of DPA’s APAC Office.
More: www.dpamicrophones.com
