Loud Audio has sold the Ampeg brand from its portfolio in order to ‘narrow its focus, return to its roots, and deliver the best possible products and experience to its pro audio customers’. Ampeg ownership will transfer to Yamaha.

‘While saying goodbye to the Ampeg brand is like saying goodbye to an old friend, we are really excited by the prospect of returning to our audio roots and feel proud to have been able to contribute to this amazing brand’s market strength and legacy over the past several years,’ says Alex Nelson, President and MD of Loud’s Retail Brands. ‘Ampeg has been loved and respected by both customers and by our Loud employees alike, so we are happy to see it move into the hands of a company like Yamaha. We are confident that we have found Ampeg the best possible home.’

Loud is a portfolio company of Transom Capital Group: ‘Simplifying the Loud business so that the Mackie brand, in particular, could be free from the constraints of a complex organisation was always a cornerstone of our thesis for the Loud acquisition,’ adds Ty Schultz, Managing Partner at Transom Capital Group.

Yamaha and Loud will work together over coming months to ensure a smooth transition for customers, dealers, and distributors, after which Ampeg operations will be headquartered in Calabasas, California, at the Yamaha Guitar Group offices.

‘We couldn’t be more excited,’ says Marcus Ryle, Co-President of Yamaha Guitar Group. ‘Ampeg is arguably the most recognized bass amp brand in the world. They can even be credited with having invented the first bass amp. We are honoured to take the baton in continuance of that legacy.’

More: www.loudaudio.com