Alcons Audio has added Spoiled By Technology Inc to its US network of representatives, covering the northern Illinois and Wisconsin region.

Describing itself as ‘a professional sales organisation providing integrated solutions in a continuously evolving world’, Spoiled By Technology (SBT) boasts more than 50 years’ collective experience in pro A/V. The company has won many manufacturer and industry awards over the past two decades, highlighting its core values of open and honest communications, trust, respect and a determination not to rest on its laurels.

‘There is a lot of opportunity in our territory and we are grateful to Alcons for trusting us to expand the horizons of the live audio industry here,’ says Moe Paulsen, SBT VP of Sales/Marketing. ‘Alcons is not just another traditional speaker company. The unique, proven technology of high powered pro-ribbon devices delivers something that you really need to hear to believe.

‘Ironically, like Alcons, one of our mottoes has always been “hearing is believing”, further highlighting that Alcons is a natural fit for SBT. We look forward to working with our dealer base and giving them the experience of genuine high fidelity sound at concert levels.’

‘SBT’s philosophies perfectly match our values of service, support, honesty and integrity,’ says Alcons US Sales Manager, David Rahn. ‘Added to the unparalleled performance of our pro-ribbon systems, we are sure that we will make an impact in the region with SBT.

‘We have already seen very positive responses to this new union and look forward to working closely with SBT to provide the best tools and support for their customer base.’