Vue Audiotechnik has announced changes to its Vue China operation with the formation of an independent distribution company with technical sales and support operation for the Mainland China, Macau and Hong Kong markets. The Shanghai-based business will assume responsibility for all sales, technical support and marketing.

Reporting to Vue founder and CEO Ken Berger, William Xu (formerly Vue sales manager) will take on the expanded role of corporate representative, and provide the main liaison between Vue headquarters and the expanded Shanghai-based Vue China support team.

According to Berger, the expansion is perfectly timed given Vue’s worldwide profile and product line adoption: ‘This is the ideal alignment of some incredible talent, passion for the Vue brand, and breakaway adoption of Vue technology. Through significant investment, the new Vue China will deliver deeper resources, expanded technical support and sales, and unprecedented market coverage to put Vue on an entirely different growth trajectory in one of the most critical pro audio markets on the planet. I’m thrilled to have Mr Gu and the Shanghai team as long-term partners in vaulting Vue to new levels of presence, support and technical leadership in China.’

With an extensive background in pro audio sales, an already-established Shanghai-based distribution and support infrastructure, and nationwide network of 100-plus reps, Vue China President Mr Gu reckons to add momentum to Vue’s Chinese market growth, and with deep financial backing, he plans to add additional talent to the Shanghai-based team in the coming months.

‘Vue is a young brand but growing very fast against others in the industry,’ he says. ‘I’m honoured to have such a strong, long-term connection with Vue headquarters, and we are already establishing top-tier levels of exposure and service to match Vue’s outstanding technical innovation and product performance. My team is excited to bring an even brighter future for Vue in the Chinese pro audio market, and to making China a key component of the brand’s global growth.’

Establishing a footing in the Chinese touring market, Vue China recently deployed a Vue al-12 system at the world debut of Grammy Fest, where headline act Pharrell Williams played to more than 20,000 fans at the Chang-yang Music Theme Park in Beijing.

More: www.vueaudio.com