Offering a range of facilities aimed at different budgets, a new chain of Indonesian movie theatres has tailored the Platinum Hall at its first venue delivers the highest quality experience. Here, FlixCinema has chosen an Alcons CRMSC pro-ribbon loudspeaker system for its sound.

FlixCinema was founded by Agung Sedayu Group, one of Indonesia’s premier development corporations, with its name derived from the slogan ‘Fantasy, Live, Innovation and Ultimate Experiences’. Its first venue is at the PIK Avenue mall, in the Pantai Indah Kapuk district of Jakarta.

The complex’s five auditoria are presented as Silver, Gold or Platinum, according to the facilities they offer. The premium-priced Platinum Hall offers the highest level of comfort, featuring a premium lounge, fully reclining seat, soft blanket, side table and USB charger for all patrons.

It fell to Kek Chung Sie (‘KC’ in Jakarta-based KC Sound) to design the Platinum Hall’s audio system: ‘The Platinum Hall only seats 24 people, but they are willing to pay a premium price for the best movie experience and I felt they deserved nothing but the best available reference sound quality,’ he says.

‘At FlixCinema, we believe that the ultimate movie experience is all about the best picture and sound – the rest, such as 3D or moving chairs, are just gimmicks,’ confirms Agung Sedayu Retail Indonesia CEO, David Hilman.

KC specified a system comprising three CRMSCompact Cinema Reference Monitor System in bi-amp mode, 12 CRMSC-SR compact reference surround loudspeakers and a CB211slFV Larger-format shallow subwoofer system, with front vent for baffle-wall mounting. The system is powered and controlled by three Sentinel3 amplified loudspeaker controllers, plus an ALC2 with DDP Driver for the CB211.

‘I was able to demonstrate that the CRMSC system offered the best solution and I was very glad they agreed, because it meant we could deliver the first Alcons Audio system to be installed in Indonesian cinemas,’ he says. ‘The customer feedback has been incredibly positive. Every day Platinum Hall tickets are selling faster than any of the other halls, despite the fact that the ticket price is almost three times of the regular [Silver] hall. FlixCinema has a policy of two tickets minimum purchase per transaction for the Platinum Hall, but no customer seems to mind. They all say that the quality of the experience is worth the money.’

‘As a result of the Alcons CRMSC system, our customers have given us a very high satisfaction movie experience rating,’ Hilman concludes.