Audio-Technica has opened a sales support office in Dubai to increase the level of service provided to its distributors, integrators, consultants and corporate end-users across the Middle East.

Ahmad AbuzannadTechnical Product Manager Ahmad Abuzannad – who began his Audio-Technica career in the company’s EMEA applications and support team – heads the office staff. Central to his activity will be increased levels of product training and demos – of particular importance to customers in the conferencing market – in the Middle East and in conjunction with Audio-Technica distributors throughout the region. Abuzannad will also support customers with the complex wireless frequency planning required for large-scale projects. In addition, the new facility allows for extended sales support in conjunction with John Dodson, A-T’s longstanding local representative based in Dubai.

‘The Middle East is a key market for Audio-Technica, and it’s of vital importance that we’re able to deliver excellent customer service locally,’ says Audio-Technica Director of Sales & Marketing EMEA Professional Audio, Matthias Exner. ‘Initially the scope will focus on support for our professional product ranges – from live sound to installation solutions – and expand into support for Audio-Technica’s consumer product portfolio in time. I look forward to working with Ahmad and John on many exciting projects with customers across region in the coming months.’

The office is located at Dubai Airport Freezone Authority (DAFZA), ideally placed for business throughout the Middle East and well served by a world-class infrastructure.

More: www.audio-technica.eu

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