Martin DrummDesigner and product specialist Martin Drumm joins Penn Elcom’s flightcase and racks hardware division, where he will design and develop ‘cool new products’ and bringing them to the market.

‘It is a fantastic opportunity for Penn Elcom’s global operation to have someone of Martin’s calibre onboard,’ says Penn Elcom Chairman, Roger Willems. ‘He completely understands our industry and will help shape and influence Penn Elcom’s key product strategies in the mid and long term futures. We welcome him enthusiastically”.

Drumm (‘creative and a little crazy… in a good way’) has worked for many high-profile industry flightcase manufacturers, and counts inventions such SIP foam inserts for moving lights, wheel plates, butterfly catches, corner handles, cap locks, rivet protection dishes to his credit – all of which are now in everyday use across the professional entertainment and A/V industries.

He has also worked as a furniture and interior designer for assorted commercial and domestic projects and his concepts have also been used for exhibition stands. The aggregate experience gained from these endeavours informs his present approach to design.

Known ‘out-of-the-box’ thinking, he will travel from his base in Frankfurt to Penn’s manufacturing facilities worldwide – currently the UK, US, Latin America and Asia – where he will work with existing staff, train new personnel and co-ordinate a network of design studios. Initial projects at Penn include the organisation of a new production range of flightcase hardware, which will benefit customers building their own quality case products who will be able get all the materials needed from Penn Elcom.

Having the right environment is essential for creative ideas to flourish and Drumm is looking forward to a fertile relationship ‘working with a market leading brand’ together with the challenges, opportunities and inspirations on the table at Penn Elcom.

As a team player, he appreciates friendly and inclusive atmospheres, and observes that Penn is a very large operation with a diversity of individuals and personalities embracing many cultures. ‘Everyone I have met is highly motivated and a nice person. It is a big company that still has the vision and foresight never to underestimate the value of people and integrate this with international success.’

More: www.pennelcomonline.com

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