RTW has appointed Ulrike Lauterbach to the position of Director of Sales & Marketing, with responsibility for all domestic German and international sales activities, as well as marketing communications, tradeshows and digital media.

‘With more than a decade of experience, Ulrike brings a complete understanding of the pro audio industry,’ says RTW CEO, Andreas Tweitmann. ‘She will play an important part in strengthening RTW’s brand name globally, and she will be a critical component in helping the sales team reach and exceed their goals. She also has extensive trade show experience, which is very important as RTW attends many trade shows globally throughout the year. We look forward to having her as a part of the company.’

Lauterbach joins RTW after spending the past 12 years with AVT Audio Video Technologies GmbH in Nuernberg, Germany, where she most recently served as International Sales & Marketing Manager. She was responsible for management and support of international dealers, including technical and commercial project support, product trainings and demonstrations, and the development of marketing strategies. She was also responsible for the acquisition of new dealers, the preparation of offers for dealers and end customers, and the company’s participation in trade shows around the world.

More: www.rtw.com