Establishing a new division dedicated to its Deva multimedia system, Powersoft has replaced the Karl Kahlau, with the highly experienced Håkan Sjöö.

Håkan Sjöö.Taking the title of Regional Sales Account Manager for EMENA, Swedish-born Sjöö  will be responsible for India, the Nordic countries and German-speaking territories – with special focus on rackmount amplification. He brings 20 years’ industry experience from time spent in different roles with Renkus Heinz, for whom he was latterly EMEA Regional Sales Manager. ‘The installation sector is my strength,’ he says. ‘Powersoft is one of the industry’s most recognized, and inventive brands and the new direction they have taken with Ottocanali, Duecanali and now Quattrocanali underlines the developments now taking place in that segment.’

Sjöö’s knowledge of the region – particularly India, where he moved in 2008, and the GCC countries – will stand Powersoft in good stead. ‘The growth in India in particular has been amazing and countries like Iran are also now up-and-coming, with trade embargoes lifted. As for Europe, Germany has also produced some amazing results, and these are markets I will be focusing on as a priority.’

‘Håkan is a passionate leader and his channel distribution knowledge will greatly contribute to Powersoft’s expansion in EMENA regions,’ says Luca Giorgi, Powersoft’s Sales & Business Director. ‘We’re always looking for passionate talent and we are all very happy to have him join our team.’

Powersoft’s new recruit says he is excited by the potential offered by the role: ‘Powersoft devices have always had a lot of muscle – it’s in their DNA – and this is now transferring to install. They are really challenging the market, as noone in that segment is doing what Ottocanali does. It will run everything from a small theatre to a sports bar, is attractively priced and has green credentials, which is important in territories such as India.’

He also highlights forthcoming projects, including the Dubai Expo 2020 and 2022 FIFA World Cup in Qatar. ‘But at the same time we also have to take care of the day-to-day [installation] business, and this we can now do with Quattrocanali,’ he says. ‘Karl [Kahlau] has left me a fantastic map to work with.’

More: www.powersoft-audio.com

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