Soundking Group Europe has appointed Simon Alexander as UK Sales Manager for Carlsbro and Studiomaster, following the reinstatement of its UK/Eire distribution of the brands from its Luton HQ.
Formerly Area Sales Manager for UK central region with Marshall Amplification, Alexander was responsible for increasing sales for the brand across the central UK region, doubling the turnover with several key accounts in the first year. He left Marshall in 2011 to join Freestone Creative Marketing Solutions as Senior Account Manager, looking after key MI sector clients, including Korg UK, Vox Amplification, Marshall Amplification, Line 6 and Yamaha.
‘We are building a great, experienced team to fully service the requirements of the dealer and the end-user,’ says International Business Development, Sales & Marketing Director, Paul Brewis. ‘With this in mind, we are delighted to welcome Simon Alexander to the team as UK Sales Manager. He has huge industry experience, and is a fine guitar player in his own right. With people of Simon’s caliber and experience we can be confident of supplying the service and product that the market needs, and of re-establishing Carlsbro and Studiomaster as leading musical instrument and professional brands in the UK retail sector.’
It’s great to be joining Carlsbro/Studiomaster, at this “new beginning”, and to be working alongside Paul Brewis and the rest of this vibrant team,’ Alexander says. ‘With the ongoing strategic changes, both organisationally and in terms of product marketing and development, these are exciting times, and I am looking forward to rebuilding these two great British musical electronic brands as a major force in their home territory.’
