Peter Butler has been appointed to the Board of Directors AC Entertainment Technologies (AC-ET) as Audio Visual Director.

Joining the company in 2003 as Audio Sales Manager, Butler helped to establish the dedicated Audio Division, forging associations and relationships with manufacturers and customers. In 2011, he was appointed Acting Video Sales Manager for AC-ET’s Video Division, taking on a range of additional challenges and responsibilities. Since then, he has played a key role in the expansion of the Video Division, bringing new video technologies onboard and opening new business opportunities in show and entertainment ‘visuals’.

In his new role, he will continue to oversee the growth and development of both the Audio and Video divisions from Board level. Maintaining his proactive involvement in AC-ET’s marketing and brand activation campaigns, he will become increasingly involved in this area of the business.

‘Joining AC-ET’s Board of Directors is a huge accomplishment,’ he says. ‘My previous experience in senior management, coupled with the enormous amount learned during my time with the company will allow all of my skills to come to the fore. I’m really looking forward to further developing our product portfolio for these very dynamic and constantly changing entertainment technology categories, whilst helping drive AC-ET forward over the coming years.’

‘Peter has played a key role in developing AC-ET’s audio and video sales divisions, helping to establish the company as a leading one-stop supplier of entertainment technologies,’ adds AC-ET MD, Phill Capstick. ‘As lighting, video and audio technologies increasingly evolve and converge, it is essential that we continue to be at the forefront of emerging technologies and applications, to remain a leading industry authority to our customers.’

More: www.ac-et.com