Powersoft has appointed Tom Knesel to the position of General Manager, North America. The announcement follows the relocation of Powersoft’s North America HQ two years ago, and coincides with the company’s increased focus on the systems integration market. Knesel will be located at the company’s US headquarters in Kearny, New Jersey, and report to Sales & Business Development Director, Luca Giorgi.

‘Two years ago, we began a significant restructuring of our US operation, which included relocating our headquarters to the East Coast, hiring new operational and sales staff, and realigning our entire North American sales rep network,’ says Giorgi. ‘Having successfully completed these tasks, we are perfectly positioned in this region for sustained growth and net new revenue opportunities.

Tom Knesel‘Tom brings more than two decades of industry experience to his new role as GM, as well as a solid understanding of the overall competitive market context,’ Giorgi adds. ‘Further, he shares the same family values as our organisation and is committed to leading our US team towards increased success in the US.

Before joining Powersoft, Knesel was Regional Business Development Manager for Music Tribe, responsible for driving revenue and managing the Americas for its commercial audio brands, including Midas, Klark Teknik, Lake, Lab.gruppen, TC Electronic, Tannoy and Turbosound. Prior to that, Knesel spent several years in the manufacture, design and systems integration markets, serving in sales and executive roles at companies including Ashly Audio and AE Global Media. Knesel studied engineering at Southern Polytechnic State University.

‘I am truly excited to be joining such an innovative, close-knit team of professionals,’ Knesel says. ‘The most distinguishing factor in Powersoft’s brand is its passion. This factor, combined with the experience of our US team and the innovations coming from our home office in Italy, will continue to differentiate us in the North American region. I look forward to playing an integral role within our global team and helping to accelerate our success.’

Luca Giorgi, who has served in a dual role for Powersoft as GM, North America and Sales & Business Development Director for the past two years, will relocate to the company’s global headquarters in Florence, Italy, at the end of December, and now that the transition is complete, will continue in his role as Sales & Business Director for the global organisation.

‘This is an exciting time for Powersoft and we welcome Tom to our global executive team,’ says Powersoft CEO and co-founder, Luca Lastrucci. ‘Our continued growth in this region, combined with our increased focus on the systems integration market, make this an opportune time for Tom to be leading the North American team.’

More: www.powersoft.com

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