Shure Incorporated to continues expansion in northern Europe with the appointment of Julian Simpson as Market Development Manager.

Simpson is qualified as a broadcast engineer with the BBC in London and subsequently gained a Master’s degree from Cambridge University in Environmental Architecture with a focus on acoustics and lighting. He has served as an associate member of the Institute of Acoustics for the past 25 years and has primarily worked with electroacoustic systems throughout his career.

Shure remains focused on providing distributors with ample resources and Associates to support and expand business operations and sales in the area. ‘Shure’s focus on developing and nurturing the Nordic market is one that we are steadfastly committed to,’ confirms Senior Director of Global Integrated Systems Sales, Rob Smith. ‘The market evolution of this region, and the esteemed reputation of our channel partners, have made it abundantly clear that our investment is a welcomed one. We very much look forward to working alongside Julian to concentrate on further developing the Systems market in the Nordics.’

In his new role, Simpson will build direct relationships with end customers in the region to better understand their requirements and find solutions that best meet their needs, while working closely with key channel distributors. The appointment will enable the company to support its channel partners in Sweden, Norway, Denmark and Finland without selling direct. Simpson will step in to drive business to appointed distributors, including Benum Sweden, Benum Norway, Matrix Sales Denmark, and Intersonic Finland.

‘There is no question that Shure’s rapid penetration and expansion in the global Systems market is impressive,’ Simpson says. ‘The opportunity to invest further in the Nordics and expand the Company’s presence in the region is one that I look forward to. I’m confident that we’ll continue to inspire market growth, confidence, and appeal.’

‘Having Julian onboard is a welcome addition to our sales process,’ adds Karl Kahlau, Division Manager of Systems/Shure Country Manager at Benum Sweden AB. ‘His background is well suited to help Shure’s Nordic distributors grow in the Integrated Systems market and we welcome Julian to our team, embracing his valuable contribution towards our mutual goals.’

More: www.shure.com

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