Sarah YuleAudio-Technica Europe has appointed Sarah Yule as Sales Director EMEA. Yule joins the company from VC-backed music start-up Roli, where she has been Director of Sales since 2014.

Starting out as an audio engineer in her teens, Yule obtained a degree in Sound Technology from Paul McCartney’s LIPA before moving into the commercial side of the industry. She has spent the past 15 years in both international and senior sales roles at the likes of TL Audio and InMusic, and at Roli was involved in bringing products to market around the world.

With an executive MBA from Warwick Business School and credits from both Rutgers Business School and Bocconi School of Management, Yule plans to bring her experience and passion for all things audio and technology to Audio-Technica’s EMEA consumer and professional business.

‘I am delighted to be joining such a respected company dedicated to creating products that are both premium quality and best-in-class,’ she says. ‘Audio-Technica is a brand with a respect for the art of sound, great history and strong heritage and I am honoured to be part of the team that will ensure it has an exciting and fruitful future for many years to come.’

‘Sarah is joining Audio-Technica at a fascinating time, as we’re continuing to see the lines between professional and consumer products blurred,’ says Audio-Technica Europe CEO, Robert Morgan-Males. ‘we believe that her experience and achievements can help drive growth across the business.’

More: www.audio-technica.eu

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