Part of the expansion of SSE’s London operation, Nathan Hernando has been appointed as Sales Manager.

Nathan Hernando Bringing extensive audio industry experience, Hernando most recently served as Business Development Manager for Solid State Logic, where he had a leading role in the new live console range. He takes over the role of Sales Manager from Peter Codron, who recently moved to Martin Audio.

Hernando will steer the development of new equipment sales for SSE in London and the South of England, and will also have an important role to play in SSE’s Installation division. ‘Last year, Nathan helped us to establish ourselves as a dealer for SSL’s Live console range,’ says SSE Sales Director, Alex Penn. ‘We know him and he knows us, which I’m sure will help him to settle in.

‘SSE becoming part of the Solotech family makes it an exciting time to be joining the organisation,’ Hernando says. ‘‘I’ve worked in every sector of the sales channel from retail to distribution, through to representing a manufacturer. That combined with my technical skillset makes me confident I can help steer SSE to even greater levels of success. I’m looking to build a firm foundation here and grow the sales and Installations operation in London.’

‘I’m pleased that we have been able to replace Peter as quickly as we have, as London continues to grow rapidly in terms of Sales and Installations,’ adds Penn. ‘We were already looking to expand the team at Park Royal now that our enlarged premises permits it. With Nathan at the helm of the sales team in London we see this as a great opportunity for further growth and development of the team with an initial focus on console sales within the capital to play to the strengths of Nathan’s experience.’

‘Nathan has a good understanding of pro audio sales, and will be able expand on his experience now also working with other brands we represent, and by also working with our in-house teams to deliver audio system design and specification for both touring and install applications.’

SSE’s London operation at Park Royal has recently more than doubled its capacity, by taking over the unit next door. This has provided much needed increased warehouse space, plus new facilities to support hire, sales and installations. ‘It was very fortuitous that additional space has become available to us because the business out of Park Royal has grown massively,’ London General Manager Stephen Connolly explains.

‘We continue to recruit staff to join the team in London, with the aim of offering the full services of the Group and our brands. For the Hire side of the business, we have created a well-appointed desk prep room where engineers can set everything up before a tour. Our facility is available to engineers who might be preparing to tour with SSE, Wigwam or Capital Sound – if our location is convenient for them, then it’s available.’

More: www.sseaudiogroup.com

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