Powersoft has appointed Gary Pace as OEM Sales Manager for North America.

Gary PaceA veteran of MI and entertainment technology, Pace counts more than two decades’ experience in various aspects of the industry, from equipment manufacture, engineering and system integration to retailer. In his new role, he will promote the uptake of Powersoft technologies in original equipment manufacture (OEM) including amplifier modules, DSP and transducers.

‘Powersoft has spent the time and money developing our powerful OEM technologies so that manufacturers don’t have to,’ says North America General Manager, Luca Giorgi. ‘Gary understands this, and will leverage his knowledge of the engineering process to help manufacturers accelerate production time while increasing the efficiency and functionality of the end product. His experience in our industry will be an indispensable asset to Powersoft as we continue to grow our North American OEM footprint.’

Pace also brings specialisation in installation products, most recently through his role as Sales Manager at beyerdynamic, and before that as Systems Integrator at Advanced Lighting and Sound in his home state of Michigan. Pace began his career at a local music store and later served as National Sales Manager for Bosch Security Systems Dynacord brand; it was his role as Global Sales & Marketing Manager at Littlite from 1998 to 2006 that introduced him to the engineering side of OEM.

‘I worked with a lot of engineers,’ Pace explains. ‘As much as we were selling to retail resellers, more of our business was with original equipment manufacturers, where we could provide a small collection of components that would be one less process they had to engineer and produce, and we allowed them to go to market more quickly.

‘Powersoft technology allows me to help manufacturers of goods to expand their portfolio and get to market more rapidly while being associated with a premium brand,’ he continues. ‘Smaller companies benefit from being associated with Powersoft for both performance and because of our strong brand awareness. We can give larger brands an advantage to add products more quickly to take market share from competitors and find new customers. I look for these kinds of synergies, because we are all trying to grow our business, and shortening the engineering cycle is really important regardless of how big the company is.

‘I get to talk to OEM manufacturers every day who are dedicated to their ideas,’ he adds. ‘If they are in the audio business, they all could benefit from a Powersoft partnership.’

More: www.powersoft-audio.com

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