Larry ItaliaLaurence Italia has been named President & CEO of d&b audiotechnik Corporation, USA, and new Territory Manager for the Americas. Based at the US office in Asheville, North Carolina, he will be responsible for all d&b business in North, Central and South America.

Italia has worked in the American pro audio industry for three decades and was, until recently, Vice President of Sound Image’s Integration Division. He was responsible for new business development as well as management of the day-to-day business and staff.

Before joining Sound Image in 2015, he was with the Yamaha Corporation of America, most recently serving as Vice President and General Manager of Yamaha Commercial Audio Systems, Inc. In this role, Italia was responsible for all aspects of the business in Canada and the US.

‘The d&b family is made up of a unique blend of artistic, human and technical resources,’ he says. ‘The team also has the experience and expertise to harness those resources into an amazing offering that customers can rely on. I look forward to working for this great company that truly understands customers and the market. The Americas business is already well on its way to realising the next phase of unparalleled growth.’

‘With the perfect mix of industry experience and a great personality, Larry is the addition we needed to lead our d&b network in the Americas to new heights,’ says d&b Chief Sales Officer, Stephan Greiner. ‘We have been very successful in the Americas over the last twenty years, but this hasn’t lowered our ambitions. We will continue to work with our partners to strengthen our leading position in the Rental Markets, and seize our great momentum in the Installation segments. Larry’s expertise and experience will drive the business and inspire the team as we continue to position d&b as the partner of choice for audio technology and solutions.’

More: www.dbaudio.com

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