Following its acquisition by Transom Capital Group, Loud Audio has appointed John Li its General Manager China and VP Global Operations. He is based in Shenzhen, Southern China.

John LiPrior to joining Loud, Li held positions with Harman Professional and Bosch Automotive Products with comprehensive operations experience including managing P&L, sourcing, supplier development, planning and quality management. He holds two Bachelor degrees and a Masters degree.

‘In discussions with the Loud leadership team, I was impressed with their strategic view of the future and desire for growth,’ he says. ‘For myself, this is a perfect time to join a great company with its distinguished brands and I look forward to investing all my efforts to driving improvements in supply chain quality and efficiency, and developing my team to achieve our goals.’

‘With Southern China’s general strength in electronics manufacturing, and specific strength in professional audio manufacturing, it is strategically important for Loud to place our operations leadership closer to centre of these activities,’ adds Loud CEO, Mark Graham. ‘John’s appointment, coupled with our newly expanded office in Shenzhen, will enable Loud to leverage the electronics ecosystem and supply base in Southern China. The entire Loud leadership team is pleased to have someone of John’s calibre join us and lead our manufacturing operations into the next phase.’

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